This project is the first step we're taking in a complete redesign of
our brand image. The next step after this project will be label
redesign. Right now, we're only looking for the actual logo for
We originally designed the labels for our products to be suitable for
sale directly to professional and collegiate sports programs. We've
been rapidly expanding into a bunch of new markets, including retail.
We want our logo to fit in perfectly if placed next to the example
logos I provided, including Clorox, Lysol, Kaboom and Tide. They are
all very simple-- just professionally stylized words. Focus on JUST
the logo of the example products, not the overall label.
As far as color, we're locked into our current packaging, so the
colors have to blend well with that. The detergent packaging is just
white, so that's easy. The spray is a blue bottle and white/blue
trigger sprayer. You can see more at http://www.rawathletics.com.
Again, we're just doing the logo now, but those colors should be kept
For space purposes for the future label design, we're imagining the
word "Vapor" above the word "Fresh", but we want to give you as much
creative freedom as you need, so feel free to deviate from that if you
have an exceptionally good idea. As long as the logo fits well onto
our product labels, as well as future placement in places such as the
shorts of boxers, the hats of golfers, etc, it should be fine.