I am Rita Kokeny, the founder and owner of "Blackthorn Gundogs". "Blackthorn Gundogs" is one of the most well known and one of the most successful Labrador Retriever Kennel regarding breeding, training and competition in Europe. Based on more than 20 years of training experience of this type of hunting gundogs we will introduce an online, e-learning based training system soon.
Our brand and existing logo for the Blackthorn Gundogs Kennel is well know.
We are now looking for a new logo for our new Blackthorn Academy (which is the name for the new online, e-learning system).
This new logo could be based on the existing one. (This is not a must.) An additional adoption of the existing (old) logo to a more modern style, but keeping the very well know graphical style, can be taken in consideration.
Our target audience (buyers persona) is a female, mid age, person with a good to very good financial background; who has a big passion to gundogs, to train gundogs, to compete on a high level with gundogs and enjoys the social aspects of this community as well.
The buyers persona has a big motivation to be successful in the highest possible competition with her dog in national and international events.
Remark: To send a clear message to this audience/buyers personas we defined our slogan to the following:
"we train retrievers to be champions"
This can be in included our new (even in the old adopted old logo) but actually we think that then the new (and adopted old) logo would be overloaded.
"retrievers" - means in this slogan that we focus on this breed.
"champions" - this word has a very high and special meaning in the gundog community because one of the highest goals you can reach is to make your gundogs up to so called "champion"; which is an highly regognized and official title. Perhaps this can be compared to an "olympic gold medal winner"