We are looking for a new logo; with a simple image for example in front of it. I like the simplicity of the oDesk-logo, as well as the 37signals-logo. We tried for example the default icon for settings from the iPhone in combination with the word LISA. LISA represents from history a woman who takes care of all the administrative work for a sportclub. To make things easier, more fun.
More examples of logos we like:
http://logofaves.com/2009/06/version2/ >> this is one of the offices favourites.
We are an information platform, so maybe we should do something with the 'i' from LiSA?
We are fans of the 37signals.com way of thinking, we want to create easy-to-use software, focussing more and more on mobile applications, we are high-end, we want to deliver perfect customer service, we are on the market for about 7 years. We all are crazy about sports, especially about fieldhockey. You can check http://www.hockey.nl to see what's happening in the Netherlands.
Please don't create something with a ball or a stick from field/icehockey. We want to focus on service, information and performance. We are looking for an icon which represents our products. That is why we tried the 'settings-icon' from iPhone. I still like that idea (you know probably that icon from iPhone, it is very detailed, that is not necessary for us).
Also i like the 'whatsapp'-icon because it makes clear what is it used for. Maybe we can try that one with the balloon but inside not a phone-icon but maybe an information icon?
Another idea was to create something that has a certain link to a calendar: because we also show our users mainly when they have a match, training or event.
Also we connect people, volunteers so maybe we can use also something like Apple choose to use for the 'personal hotspot'-icon.
If you have any questions, feel free, i will try to give feedback same day.
Cheers and good luck,Paul