Our name KISS stands for Keep It Simple, and that needs to be at the heart of the logo - dead simple. Also needs to be strong, with a balance of KISS and GYMS so both these words stand out on signs read from a distance (which is the problem with the one we have on our website right now, the delicate 'Gyms' gets lost on signs from a distance - better in the sample we've given here).
Bonus would be that is works as a sort of badge, for staff and member clothing - so a cool looking stamp (again the reason for the blocked version of the sample given above).
Also needs to incorporate .COM, given the only way people can join is on-line, so important that is also included so people remember.
Lastly, our brand is about being playful, fun, young, high quality, high standards, modern, minimalist and contemporary.