The current Target Walleye logo is attached. What I like about the current logo:
- the target symbol
- the texture (not necessary though)
- the colors because they symbolize that geographic area
- the fish hook incorporated into the W, though I don't love the font
What I don't like about the current logo:
- the font
- the spacing between the T and A and W and A looks off
- it's unexciting
Changes I am looking for:
a) a cleaner look overall.
b) the T in Target should have the vertical element rise above the horizontal part, like a Christian cross
c) a walleye silhouette or something like that incorporated over the target, so that would symbolize "target walleye" without the words needed
d) a Target Ice version of the logo in an ice blue, with the target looking like an ice hole (photo attached). The same fish silhouette can be used.
The main product right now is an email newsletter, but our website is TargetWalleye.com.