Our name is inspired by the Dr Seuss book One Fish, Two Fish, Red Fish, Blue Fish, in which readers are encouraged to take their imaginations to new heights by the main characters' exploration of an amazing world of facinating things and unusual creatures. The book reminds us that our attitude and attention matter; when we approach our days with curiosity and an open-minded sense of adventure we will see that within the world "From there to here, from here to there, funny things are everywhere."
Our Seussian inspiration is whimsical and fun but also meaningful and sophisticated in its nature. It is important that our imagery also walk this line of fun appeal without falling into an immature or childish illustration. We would like to develop a series of images that represent an overall brand language that will then be used as logo variations.
RedFish BlueFish Creative Café, is a start-up business, providing parents and caregivers of children 0-12 support and inspiration through a café with child-focused light fare, ongoing programming, parent and child events, and a select retail experience.
We are located in Toronto in a redbrick victorian house with a modern bright and open renovated interior. While our space enables children to easily and safely enjoy our cafe, our design asthetic appeals to adults and their friends who can relax and enjoy themselves without being surrounded by primary colours and juvenile caricatures.
The café is intended to address the evolving needs of parents and caregivers raising their families within the downtown Toronto environment. Trends indicate that the demands on parents are more rigorous than ever, resulting in “24-7” or “constant” parenting where the home is no longer a haven. RedFish BlueFish provides a place where parents and children can relax, connect, share a snack, and share in an inspiring, creative experience. RedFish BlueFish believes that the daily stresses and distractions of families' can be eased through the offering of community, creativity, nourishment and fun. Time spent together as parent and child creates the foundation within which magical moments of daily life occur.