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As a soccer club in Michigan, we were formerly known as the Saline Area Soccer Association, and went by the name SASA with a very traditional crest logo and no name recognition as we used an acronym rather than the name of our hometown Saline. We would like to rebrand the club as "Saline FC", or Saline Football Club, and refresh our logo/branding for use on our website, in marketing, and most importantly on our jerseys and athletic wear. We like the style of modern soccer teams, such as the Seattle Sounders, where there is a bit of a single recognizable logo, but don't want the generic crest that you see on lots of soccer jerseys. We want to stand out by being bold, strong, and very recognizable from afar. Our Yellow and Black colors are easily recognized on the field, and we want to continue to leverage those colors. We are in a Saline community where the high school are the 'Hornets', and we are call our boys teams the Saline Sting and our girls teams the Saline Swarm, building on this theme, so any hornet-related tie-ins are welcome to continue this.
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We have used a small 'buzz' character in many things, and we are open to including this in the design and plan to continue to reference it. If it were incorporated in the logo, that would be welcome, though not required. More examples of legacy branding is available at salinesoccer.org and an example of our colors that we want to keep are attached.
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