We would like the word "PRIDE" to be a hidden or extremely subtle part of the "RD" part of the logo. Within the "RD", the word "PRIDE" should be noticeable if someone points it out to the viewer. Or the letters RD could be part of the word PRIDE.
Notice in the sample logos I uploaded the hidden message inside the logo.
This logo will be used on our website, in our marketing materials, and on our letterhead and cards. We also plan to use it on merchandise like hats, shirts, and sweatshirts.
The logo must be ORIGINAL. We want something new and creative, not something we could do on photoshop. It should be simple, youthful, clean, and modern. But first and foremost it needs to have an original look. Creativity and originality are the keys to designing a winning logo.
Please create two logos, one where you include the subtitle "at Santa Clara University" and one where you omit this subtitle.