NudeFishing Australia is a fishing brand that promotes the fun-light hearted side of hardcore fishing enthusiasts.
We are trying to promote fishing as an 'action sport' similar to what has been done with surfing, skating and motocross in an attempt to target a younger demographic. While we want to target a younger demographic we still want to appeal to all ages. Our primary target audience are people aged between 15-30 years of age while the secondary target audience will be those aged 30 and above.
We want our logo to incorporate, fishing, humor and possible sexual connation to reflect a literal image of the name ‘Nude Fishing Australia’. While we want to reflect the name through imagery it still has to appeal to all age groups and both genders. The logo should still being simple enough to be printed on a business card, embroided on a hat or put on a billboard.
We would like the logo to be in silhouette form in one or two colour, for example, a black logo printed on a white background.
We would like the logo to be able to incorporate the letters 'NFA' (nudefishing australia) or Nude Fishing Australia but still have the ability to be separated and used by itself. While we want the logo to work cohesively with the text the logo should still be recognisable without any text.