UPDATES 2.0: I would like to explore abstract ideas of a thunder, energy, electric beam like the images I just uploaded. Also, there is the power line concept. It would be nice to see those elements or some of them combined in the logo.
UPDATES 1.0: Please, try to be more abstract communicating the descriptions below. For example, if safety is important, its very literal if the logo has a shield, the same with a thunder. Maybe something that inspires a thunder or a shield but not so direct or literal. Also, feel free to choose any colors you want to communicate those things.
A bit of context for the design of the logo. It is going to be used in a Spanish speaking country, Chile, in Latin America.
Regarding the colors, we were thinking about blues and oranges, but also something more metallic (we were thinking about something like BWM), as it appears to be serious, trustful and professional. However, don't by shy or take these recommendations about the colors too seriously, we are totally open to new and creative ideas!
One of the main values of the company is security, as it is an industry where the risks associated with the work can involve life or death decisions.
Please bare in mind that It's crucial that the name of the company (Torden) goes always together with the slogan (Ingeniería Eléctrica). They must never be separated.
We don't mind if the letters are in upper or lower case, or using capital letters only in the first letter or in any combination. We leave this to the creativity of your designs! We would like to explore alternatives. Mind the accents please, they have to be incorporated, either when using upper or lower cases.