Thank you for your interest in participating in this contest! My promise to you is that I will provide quick and frequent feedback to all contestants. Below are some information that will help you. Please read it carefully and let me know if you have any additional questions. Good luck and I look forward to your creative ideas!
Denali is a new active lifestyle brand that will sell gear and apparel targeting those who want to spend time outdoors. The types of products are broad and are products that a store like REI, Backcountry, EMS, Sierra Trading Post, or Campmor would carry. Examples are tents, camping chairs, insulated water bottles, clothing, waterproof backpacks, headlamps, and other camping/hiking/climbing/boating/fishing gear. The brand promise is high quality gear that will endure life's adventures, all at reasonable prices.
Logo should communicate excitement, adventure, and confidence.
Name: the brand is named after the tallest mountain in North America and 3rd tallest in the world. You can read more about it at: https://en.wikipedia.org/wiki/Denali
Font of name: can be all upper, all lower, or first letter capital- open to all options. It has worked well for patagonia and other brands to have all lower but let's see what it looks like.
Since there's some native american who lived there for a long time, I would also like to see if there could be some light native american influence in the design as an idea, though not required.