------------THIS IS A NEW ANNOUNCEMENT!--------------------
We have decided to limit the mascot to be a specific character: please make them to be either a flurry monster or a monster with tentacles like a octopus. I think this will make you more guided and save your time.
And again, please make sure your monster looks energetic and active!
Also, we need monster with more details other than being flat, because this is a play center for bigger children, not for toddler and babies!
------------THIS IS THE OLD NOTES!--------------------
1) All designers please note: the mascot we want should be energetic and cool! we don't want a nerdy or childish character! If you don't have a better idea, I suggest you consider create an alien/monster with tentacles like a octopus, with maybe some of it's tentacles sprawling to the FAMILYVIBE characters, the alien must look friendly and cool!
The FEC is created for children above 7 and their parents, the attractions and interior design will look athletic and cool, rather than very cute, so the LOGO must look cool too, but PLEASE NOTE, it is NOT for adults only, the primary customers are still children, so the LOGO must not look in the cool way like a gym or night club! it must be cool yet children-friendly, in a way a 10-years old child would say it's cool!
2) The FEC concept and idea is from the US, and it is branded as an American business, so we'd like the design style to look American or international.
3) I have created specific requirements of the LOGO, please refer to the attachment "NEW LOGO DESIGN FOR FAMILY VIBE.pdf"
4) Some other notes:
--- familyvibe-old-logo.zip: this is the AI file of the old logo, it includes also the Chinese font used in the Chinese text.
--- FEC-pic.zip: this is some pictures of the FEC business, for you to understand better what the business is like.
--- mascot example.zip: this is the examples of some mascots we think would work for our logo.
--- Please also view the following youtube video to understand better what our business is like: