The company is called Golf Force, aka Golf4ce (website).
Doesn't have to have the name golf force in the logo. IT CAN BE A SIMPLE LOGO LIKE MERCEDES, NIKE OR UNDER ARMOUR. Catchy, easy to remember, if it has many clever hidden meanings like FedEx would be cool too but not necessary.
We use science and physiology with a team approach to help golfers hit as far and straight as they can while increasing fitness and decreasing injury.
The word FORCE can embody many contexts relating to golf. Force in physics, force in hitting power, force in physical power medically speaking for physical therapists, and as a company, force sounds strong and commanding like the companies "work force" and "sales force."
So it's a powerful word that incorporates the areas we focus on in the swing and game. The swing theories we use are based on our scientist's work on dynamic balance and rhythm, and we teamed up with physical therapists to validate and discover physical difficiencies that may cause problems with fixing swings as well as strengthening for power and stability. Our company is finding, creating, training and directing a team of instructors to teach our swing and game content, provide new customer service and retention methods that include feedback/accountability from both client and service provider. We want to be one game changing force.
Other little tidbits, we'll be working with proprietary app software, that include video and voice analysis/feedback, customer tracking, quality control of instructors, social network, and state of the art sensors to read body motions.
I feel most golf logos are weak and the industry is so polarized that it lacks legitimacy. Something that commands authority since we're pulling expertise from many field professionals and collaborating on agreed universal principles, a logo that embodies that would be key.