In addition to the above items, the logo will also be used on the gold/silver/bronze medals awarded to winners, as well as participant lapel pins.
Some of the key themes to be reflected in the logo are:
Activity – it is a sporting event, therefore the elements should reflect movement, activity, fitness and vitality associated with the 60 different sports on offer.
Celebration – the social program is as just as integral to the event as the sport. Competitors come to play both on and off the field. The elements should reflect a sense of joy, fun and celebration.
Whilst it is a masters event, the average age of the participants is mid 40’s, and many of the participants are active, healthy and young at heart.
Ultimately we will require horizontal, vertical, colour and mono applications of the logo - with and without the date/venue strapline.
Logo examples from the previous two editions of the Games are provided, as well as the promotional poster from the 14th Australian Masters Games..