Everyone knows that e-bikes make moving forward easier, increase range and make places accessible that would otherwise be inaccessible to many. These are advantages that are often viewed critically by people with sporting ambitions. Therefore the use of many is smiled at by many and one often hears statements like: "I'm not that old yet" or "If you can't see it, I'd buy an e-bike". We have to confront this prejudice consistently in our brand presentation. The association should be extreme fun sport!
The reduction to E-Mountainbikes is not desired. In the future also other sports equipment (e.g. surfboards) can be offered electrified.
Unfortunately, the name EOX could not be registered as a trademark. Therefore we have chosen an alternative instead of the shortening. FZSHH - this is the sound when you plough through water with your MTB or surfboard. This should also be expressed in the logo. Splashes, waves etc. A sketch for inspiration is uploaded.
The claim should stay, but is opitional: Electrified Outdoor Experience. Anywhere or ELCTR OUTDOOR XPRNC. ANYWHERE.
The style should be more playful but not too detailed. It can go e.g. in the direction of comic sounds.
I'm curious what you'll do with it!