This logo is for a new event we're putting on.
The website domain is http://sports-collective.com/ that I'm building out now.
Much like https://www.swimcollective.com/ - where we're wanting to create an expo, but this one being for consumers.
This expo is to help people "find their sport", find something they'd like to do, e.g. Yoga, Pilates, etc etc; but is also all about eating well, choosing the right foods, nutrition, mindfulness and so forth. The expo will have stands from all the various disciplines in sports along with nutritionists, and sports enthusiasts etc etc....
We want to help people get active, get off their couches, and get out and about with their mates, friends, and family.
It's probably more aligned to those who want to get fit, but just haven't found their niche, who get bored in a gym, and don't keep it up etc.