The name, Anthem, is from a piece of literature that promotes freedom and individuality. By offering the best pet products that make our customers' lives easier, we're promoting their freedom and individuality insofar as it frees them up to both love their pet better and have more time doing what they love.
The logo must display well on:
Packaging (plain and printed cardboard)
Product (plastic components)
It should convey a sense of freedom, fun, and be a bit premium looking. Not luxury, but definitely not a base-model product.
I think we'll probably need a version that includes "Pet Products" and a version that does not. The one that includes it might have ANTHEM on top, and Pet Products underneath in smaller print.
Unless you have a really unique take on it (utilizing the letters of the name, white space, etc.), please do not use the silhouettes of a dog and cat. I'm not 100% against it, but it really has to be cool if you use it. Too many companies use it and it's becoming a cliche.