Our brand is: Trustworthy, intellectual, innovative, open, nimble, fresh, relatable, simple. Our brand is not: stodgy, old, heavy, or frightening/intimidating.
We are not set on having something that is a literal “knot”, although we would be open to explore that. If we do examine a true knot, it cannot be a knot formed from one rope; rather, we would like it to be a knot made of two ropes that are being separated. If we do go down a literal path, we would be interested in exploring a very literal gesture of a man and woman’s hands separating the ends of a bow. Don’t spend a ton of time on this idea, but maybe? It is worth noting that we do not want a mark where the ends of the rope stop out in space…they need to be bound in by something.
We provided some color we'd like you to explore/play with.