The Reading Body Builder program is the name of an overarching program of 3 categories of expedited fulfillment for the company, Reading Truck Group, a manufacturer of custom work trucks used for a broad range of applications including fire and rescue services, oil and gas companies, plumbing and HVAC contractors, utilities and more.
The Reading Body Builder program's goal is to make things easier. RTB’s Build-to-Stock program will standardize practices for ordering common configurations of service trucks and allow process owners to efficiently fulfill orders with stock goods. There are three ordering categories of the program, plus an online tool for configuring semi-custom truck orders.
The Ready Now category will feature the highest-velocity configurations as finished goods that can be ordered by calling Reading Truck Body Customer Service or ordering via the online tool. Ready Now truck orders will be fulfilled immediately.
Quick Order trucks will be standard bodies with the highest-velocity options, built from a limited array of pre-fabricated component add-ons. There will be limited lead time for the Quick Order trucks.
The Configured category of trucks will be built using standard bodies and an expanded offering of pre-engineered components. The Configured category is an expansion of the Quick Order program and will increase lead time slightly. Selection is limited to the 12 most popular configurations in order to get the trucks to the customer FAST.
Please take a look at the Reading Equipment site. This logo doesn't need to match the corporate logo, but should feel like part of the family in terms of coloring. See also the already completed "Ready Now" and "Quick Order" logos. The logo should convey confidence and speed. Website for Reading Truck Equipment: http://www.readingequipment.com/
and Reading Truck Bodies