Slogan (doesn't necessarily have to be in, but if it works it would be nice): "Safe and Reliable Electrical Service"; even if not included in the logo, this is the message we want to convey, along with nearly 25 years of experience in electrical work.
The demographics would be home and business owners in the Pittsburgh area.
The business owner's last name is White, so the name is a play on his name and home electrical service, but is meant to make people think of something impressive and Presidential. The logo will ideally send that message as well.
It might be cool to have some sort of White House imagery, but not so much that it dominates. It also would be fine without it if it doesn't work as well. We are open to a lot of options.
If it helps at all, here is the website template we will be using where the logo will sit in the top left corner:
The files we will require are:
AI and/or EPS (CMYK)
Would also like:
JPG and/or layered PSD (RGB)
Please do not use any stock images or clip art in the logo