Some Guidlines/Notes -
- This is a redesign of an existing logo. We are looking for something new, fresh and different from the existing logo
- ***PRIMARY USE OF THE LOGO WILL BE ON A FOOD PACKAGING LABEL FOR GROCERS AND RESTAURANTS. Packaging label contest to follow logo contest.
- Logo will also be used on our website, business cards, menus, t-shirt and marketing materials
- We don't want an image of fish in the logo
- Our main communication attributes for the logo are: Farming, Urban and Premium/Artisan
- We would like a logo that is transferable to other markets, so we don't want an image of Chicago's skyline, for example. If we started an operation in St. Louis down the road, we would then have to change the logo.