The logo should be modern, simple, and concise. Associated imagery
could be trees, families, and fruit/produce, though we don’t want
our logo to be too complex and/or literal (that is to say we hope that
the new logo will look quite different than our current one). Imagery
should be symbolic and simple.
Related phrases might be: organic, sustainable, farming, food,
agriculture, community, education, transformational, long-term and
empowerment. As our programs may be expanding we’d prefer not to
have any geographically specific elements represented in the logo.
The logo should be empowering, natural, bountiful, strong,
welcoming—ultimately, it should convey a sense of hope. We often go
by SHI and thus would like to see a design that has our full name
spelled out and also has the SHI acronym.
The logo should contain an image that is unique, recognizable, and
valuable beyond the name of our organization. The logo should be able
to stand alone as well as with our name. We’d like to see it in
black and white in addition to a single or multi-color version.
Our target audience is donors and donor aggregators—people
interested in environmental issues and poverty-alleviation. Our target
audience is 28+ thus we want our logo to look mature and
professional—a logo that will be taken seriously and reflect our
many years of expertise.
We do not have a particular font that needs to be used--we are open.
We've uploaded some photos that illustrate our work and our current
Some of our competitors are: Heifer International, One Acre Fund, the
Nature Conservancy, the Rainforest Alliance, Trees, Water & People,
and Agros--we want our logo to stand out from theirs just as our work