Key Points For Logo Creation:
We almost need two versions of the logo. We’d like to have a brand icon, something that can be used as a patch of sorts on all products and can be used on all social media accounts. So we’d need one with the words/font + the icon, or patch and then one with just the icon or patch. We like the look of an icon on the left and the brand name on the right if that makes sense.
Stick to a neutral color palette, black and white is preferred as it will appear on a variety of other primary colors and patterns.
While we are a golf brand, we are not limiting ourselves for feature growth into other sports, so the ability to use this logo across other sports would be ideal. Something with two S’s might be a cool look, similar to squarespace, but we are not sold on that, just an idea. Do not make it with golf clubs and balls, we don't want it to be strictly golf.
Digital vs. Print vs. Products:
Sticks & Stones is a primarily e-commerce brand, however, given that we will be selling physical products, we will need to be cautious of how the brand is represented on our physical products and packaging.
Website header, footer, inside pages, about us, email headers, etc.
Social media accounts, Instagram, Facebook, Twitter & all corresponding creative assets (videos, posts, etc.)
Banner ads in video, on display websites and in social pay-per-click
Potentially other apparel: t-shirts, gloves, etc.