The logo is to be a simple silhouette like design that can easily be understood if it were printed on a postage stamp.
Image / Picture
Refer to the attached logo which the business is currently re-branding from.
We want to keep the idea of the "person" and the green colour which positively represents "go", "approved" or "success".
Instead of being inside a circle, we want the person to be inside Australia.
The "person" themselves may be changed or altered in any way that you envisage.
We want the person to represent open, success, approved, etc without being sporty.
The logo is to have the main colour of green and maybe black.
The main colour is to be easily changed as we intend to recolour it in order to represent different business areas.
The logos overall shape is to be a rectangle comprised of an image with text.
The wording is to be to the right of the image.
We need the words "Opening Australia". The colours must be the same as the main colours used on the logo.
Also to the right of the image we want the words "Immigration & Integration".
The logo should make sense without this text.
The font is to be in a style that portrays professional legal signage.
Either all in capitals or not.
The logo you design will need to be supplied in vector formats as follows:
3. Single colour
Letter that I sent to all designers 2 on the 26th Jan:
"Hello everyone and thank you for your contributions so far.
I believe that I am becoming more certain as to what I am after.
I am happy with having the 3 colours being green, black and white.
I am happy with the logo (symbol) being on the left hand side with the wording either entirely on the right hand side or mostly on the right hand side.
Examples of the wording format that I like are #67, #64, #55, #52.
I want "Immigration & Integration" to be large (and/or bold) enough to be able to be read say if on a business card. Examples of "Immigration and Integration" wording size (and/or) boldness that I like are #67, #64, #55.
I prefer all wording to be in capitals.
"Immigration & Integration" may or may not be in italics.
Whether all the words are black or some are green I am open about.
As for the logo (image) itself this is where I want to see more variations before the close of the qualifying round.
I am happy with the image being some variation of the the outline of Australia.
I really want the image to be simple to understand and a reflection of what my business is about: "Opening Australia" (to people).
My business is a law firm, I do not want the image to be sporty or to contain an animal.
Examples of images that I am impressed with so far are #67, #64, #60, #58, #52, #50, #48, #46."