The logo for a classic motor racing team.
New Brief (24th December)
Rassler Racing - the team that the logo is for - is based in the forest, (hence the squirrel idea). We'd like an iconic, clean, super simple logo that connects in some way to that. Ideas could include: a paw print, emoting wildlife, or some other simple visual metaphor that emotes the forest. Ideally the result is a clean, satisfying and iconic black and white illustration that looks great stamped on the side of a 1965 racing Mustang.
Caricature illustration of squirrel in motor racing goggles and helmet gripping a steering wheel. It’s a piss take of the classic skull/goggles driving meme.
Think Mad Max racing squirrel - not Disney racing squirrel. Rough around the edges, a bit wild. (See attached Gorilla picture for desired level of simplicity.
Should be Iconic.
Logo should be mostly the squirrel's face (inc. Goggles and Helmet) - the wheel should be incidental - perhaps just top section shown.
Facing straight forward with head enlarged, body minimised, bushy tail evident in background to amplify squirrel recognition.
Squirrel’s expression - determined. Long front teeth perhaps showing.
Full illustration is round, central object making for perfect logo.
Evidently a squirrel
Evidently car racing - Helmet and goggles prominent
Helmet pattern - twin stripes running straight down the middle from front to back. (Image of mustang stripes provided fo reference.
Cool (not comical - the joke's in the squirrel), clean and simple but with attitude - hints of Jamie Hewlett (Tank Girl/Gorillaz)
Silhouette - Black and White (reversible)
A cool, eye-catching logo that sits great on a t-shirt.
The more minimal the better.
Designed to be a simple sticker that can go on a car and be immediately recognisable.
No need for text - just the illustration
Should be supplied in all formats to cover web and print media