Attached file is the existing company logo. The logo to be created is a product logo specific to fishing rods, reels, and hardware. Think of the Mustang logo as it pertains to Ford. I am not rebranding company, rather identifying merchandise.
Datum is the term used to define the most probable location of a search object in a search and rescue case. I am not certain that is the Webster's definition; it is organizationally within Maritime Search and Rescue. If you flyfish you will see the parable....set, drift, time...search object.
The logo, wether simply the word Datum stylized....or a symbol, must be able to stand alone at rather small scale for branding purposes on limited surface area of modern fly reels and fly rod blanks. It must be reversible as well.
On the attached file of company logo you will see the company name over a bold contrasting field with the word "outdoors" in it. it would be great if the Datum logo was formatted similarly. Again, be creative....or in this case creatives. We are not set in stone on the colors, the bar and field format of DMZ, not completely at least. However, the word flywares should be clearly assosciated with the logo.