Logo Design Criteria:
We are looking for a simple yet strong logo that can be easily recognizable and associated solely with In The Brush. The logo should be something people are excited about and would want to show off by wearing and putting stickers on and talking about amongst the hunting world.
Since being a hunting company we want to incorporate two areas we believe are the biggest elements of hunting. One being big game hunting and the other being water fowl (bird hunting).
We feel strongly that the elk antler represents the big game side of hunting and a bird/duck wing represents water fowl hunting.
A concept we are looking to incorporate is the Colorado State flag and colors. The company is looking to promote to the Colorado Market and be proudly Colorado based. We want to have this be utilized in a secondary type logo.
We have a vision of the two being integrated together to form one shape, as you can see in the concept creations and sketches we have provided.
The lines need to be bold so it is obvious what the shapes represent and is easily identifiable.
The text of In The Brush needs to reflect the nature of our company and play in with the logo. One example we provided looks almost like brush stokes, we think this can be improved upon.
We plan to have our logo on our website, apparel products, business letters, business cards, packaging, stickers, decals, banners and etc.
We are aware of the number of other hunting company's out there that are represented by some sort of an antler logo. We want to stand apart from them and we think this is possible with our idea of incorporating an antler along with a wing. After much research we have yet to discover a logo with our same idea in place. We have discovered countless antler and wing logos separate, and that’s why we believe the two will work very well with one another and have a strong impact in the hunting industry.
Please keep in mind the content we have provided when designing, including; original concepts, sketches and inspirations.