I changed my original description, I am simplifying it now so designers will hopefully get a clearer idea what I am looking for.
Logo by it self does not need to target any specific audience, rather it should represent me as a person, coach and mentor to many.
I am a down to earth guy, I just love to workout, I always have. I can be the nicest guy … just as long as you understand there are no shortcuts, because my workout plans are really hard and dirty (science backing me up though).
I work with professional athletes, sport teams and individuals … who I wouldn't describe as an average Joe, but rather sport freaks or just very big sport enthusiasts.
My gym is very raw, there is not much of fancy going on there, there is a lot of hard work. Somehow I seem to like the old days, when people had it tough and everything was earned the hard way. Not saying today everything is easy but trust me, people had to work a lot harder back in the day for many things we now take for granted.
I am very spartan by nature, I value work ethics, dedication, effort … as means to some kind of personal salvation.
I don't really have some slogan but if I would to describe what I do in the gym in three short words, it would be
effort • dedication • salvation
If you need another visual hint, imagine some underground gym in old Russia … now try to design a logo for that crazy coach who Rocky Balboa will use as a secret weapon to get in shape he needs to defeat Ivan Drago :)
Never mind I am not really from Russia, just imagine what I said, see Rocky V if you don't know what I am talking about ;)
PS. I am not an english native, so forgive me if my grammar isn't perfect.