We carry the leading brands of night vision goggles, scopes, thermal imaging, flashlights, and military gear. We specialize in the sales of high-end military grade night vision optics, some of the same the US military uses.
You can view current products and pricing on our website: http://www.willsoptics.com. This logo is the first step in an entire re-branding, website development.
Our target audience are Military/Law Enforcement, hunters, varmint hunters, boaters, shooting enthusiast, the firearms industry in general.
Scope of Design:
If you look at existing concepts, the "All Seeing Eye" is incorporated (see basic uploaded image), this is not a MUST HAVE, but would be beneficial to try to incorporate it. Same with the Slogan, not a must, but let's see what comes of it! This logo will be used to laser etch on products, on t-shirts, hats, print documents, etc. Cannot be too complex, and we want it to be individual enough to establish brand recognition.