A logo which communicates the power and pure joy of sports & recreation.
Young at heart consumers that prefer to live an active, social, exuberant life.
What does your audience care about when considering your product?
High-quality, premium products & experiences that enable the young at heart to enjoy social, active times together.
Competitors range from Nerf and Wham-O in toys; to Franklin, Skilz, Wilson, Nike and Under Armor in sporting goods, to Hurley, Billabong, and Roxy in surf fashion. Our company focuses on being more upscale than traditional toy companies, more joyful than the sporting goods brands, and more fun with an irreverent sense of humor than the surf and snow brands.
How is your product different than your competitors’?
Koros product is premium, joyful, active and social. Koros products bring joy to the body and the soul!
How is your industry perceived?
The sporting goods industry is perceived as very professional and focused on serious performance. Koros, on the other hand, is more focused on the pure joy of sports & recreation with others.
How is your company or product perceived?
This is a new company so we have no public perception established. We will want the perception to be that of Koros as a fun, social sports & recreation company which embraces, empowers and inspires being active! This company could grow to represent in “social sports” what Mattel represents in the toy sector – a global leader in premier toy brands for today & tomorrow (e.g. Hot Wheels, Barbie, Fisher-Price). Koros will eventually possess a stable of well-known and respected brands that deliver extravagant joy and exuberance.
What is the single most important message you want your audience to get from this piece?
Koros is the global leader in products & experiences for the young at heart who seek to enjoy the pure joy of sports & recreation.
Tone should be professional, strong, and optimistic. This is the holding company for a portfolio of brands that individually will deliver on the pure joy of sports & recreation. Upscale, aspirational and active.
Can the type style and logo leverage the fact the company is based on an ancient Greek goddess, so it feels solid, trustworthy, and aspirational for new people to join the team.