I'm looking for an emblem logo for a mixed martial arts clothing brand. I am currently using just our name 'southpaw' in futura font condensed, bold and in italics (attached).
I need a logo that is simple, bold, masculine, clean, angular/geometric perhaps, stylish and NOT colourful. I need something that looks good on the breast of a sports shirt and the bottom of photographs. A 'southpaw' is the term for a left-handed fighter if that helps for inspiration.
In my last requests I ended up with a logo of a paw print (attached), and a 'SP" emblem, but as I said I don't think it really suits the brand of my company. Remember this is for a mixed martial arts company so the people buying will be dedicated to their training and serious, hard-working people, so nothing "playful" please. I'll also attach some logos that I like.
We are now thinking a wolf could potentially be a good logo for us. It represents a 'lone wolf' (fighting sports are not team sports) and ties in with the 'paw' in SOUTHPAW. But if you have other ideas from a wolf they will be considered.
If going with a wolf logo maybe you could incorporate some movement (running/jumping) or something geometric, or perhaps the teeth or it snarling. Or if there is something clever you could tie in to it that represents SOUTHPAW or combat sports that would be great. I think maybe a simple wolf face in black with only the teeth and eyes in white, (see venum logo). Please do not use the profile of a wolf head as this has been used in two other sports logos I know of. So front on face or full body profile preferred.
As I mentioned am currently using the futura font condensed, bold in italics (attached) but if you feel there is a better font that would tie in with your logo better feel very free to attach it! This font would be running down the sleeves of rashguards etc.
Attached are some of our old logos and our competitors' logos, as well as some wolf images.
Thank you very much and good luck!