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O'Malley's Pub, located in two different markets (Sterling and Arlington in Northern Virginia, as well as Auburn Hills, MI) housed inside of our full-service hotels. O'Malley's is known as a local watering-hotel featuring a chef-inspired bar food selection and local craft tap offerings. O'Malley's is a place to gather for happy hour and features sports programming on the restaurants' many TVs.
Target patron capture:
- Hotel guests
- Professionals from surrounding businesses for happy hour
New logo would be incorporated on all consumer facing digital channels (websites, social media, third-party partners)