We design and sell adventure equipment such as camping, hiking and other outdoor adventure sports. We also run programs to encourage people to get out in nature and enjoy the great outdoors.
If you look at most brands in this space, it is very common to use the name of a mountain and a stylized mountain/mountain scene as the logo. While I am not totally against this, it is very similar to most of the established brands.
The name of the company "Get Out There", is a departure from traditional branding in this space. It is a call to action, an encouragement for everyone to get outside and explore nature and the environment, to adventure. The logo should reflect the "action" rather than the "location".
I'm looking for designs that explore the concept of freedom, adventure and exploration, not just the typical outdoors scene in this genre.
A couple of key elements I am looking for:
1. Simplicity. Although some detail is ok, overall it needs to be clean and uncluttered.
2. Logo vs text. Both are important but ideally the logo with be powerful and recognisable on its own, with and without the text. In certain contexts I would like to use the logo independently without the text.
3. Colours. The colour choices are extremely important to the "feel" of the brand, but in some circumstances you need to print in black and white. Ideally, key elements of the design would not be lost without colour