What’s the brief?
Design a logo (word, pictorial or abstract) for a boutique wholesale cake and savoury supplier in Brisbane.
This is a new venture. We are going to create a boutique and unique brand. Our brand position is that we are a small, bespoke creator of local handcrafted cakes and savouries for the hospitality industry. We are looking to create an iconic, sophisticated logo which is recognisable and unique.
Café and Restaurant owners. These people are very stressed, have limited time or capacity to develop and explore new concepts and suppliers. These discerning demographic subset seek professionalism, reliability and value.
What do you want done? Key requirements?
Creation of a full colour vector based logo, which embodies the brand, as well as being flexible enough to be scalable and reduced (i.e. broken up to separate the pictorial or abstract elements – those elements must be able to stand by themselves in brand identity) . The logo must be able to be reversed (i.e. black and white, as well as colour). Key colours of the brand is wood, black and White/ cream. Some colour is welcome in the logo, however it must be subtle.
We currently have 3 other cafes and a florist so we want the visual language of the logo to be in the same style as the other logos. (see below)
Please don’t show us a salt shaker or a flake of salt unless you believe that you are going to be able to execute it in a sophisticated and professional manner ☺
Delivery of the logo must occur via an illustrator file
Reference material or creative cues:
Check out our other competitions to give an indication of our branding style.
These are the styles and types of cafes we are going to be targeting
Single Minded Message
Salt Flakes is a supplier I can rely on to provide me with consistent, handcrafted extraordinary products with friendly, reliable, and professional service.