WIN's management team is looking for a landing page that would be as visually appealing as possible by staying product centric and minimal in scope. We are hoping to tell the audience everything they need to know in one page. The current WIN website may help to provide context to the descriptions below.
The entire purpose of the landing page will be to assist in the buying process and to help spread the word about our products to customers' respective communities. We only sell one product in two variations; WIN Blue and WIN Green. The product itself should be the main focal point on the page. This page will feature graphics of the two product options. The viewer should be able to directly checkout from the landing page by simple selecting the quantity and clicking "Checkout". The checkout box will be featured alongside each of the product offerings. There is plenty of room for creativity regarding how best to display these product offerings, keeping simplicity in mind.
Prices for product orders are as follows:
One Bottle of WIN Blue or Green - $9.95
Four-Packs of WIN Blue or Green - $39.80
Box of 20 Single-Wash Trials - $20
"Free shipping for a four-pack of WIN Blue or WIN Green."
"Free shipping for Amazon Prime members." (This will be a Amazon Prime icon/button that will take the shopper to Amazon.com listing.)
Here are the sub pages for our site:
-Find a Retailer
We would like the landing page to be as socially engaging as possible, featuring the photos and posts of our fans via social media. This would hopefully encourage our fans to send us photos and content of their own, along with allowing them the capability to easily share their experiences with their friends and followers. This will also be a way for us to easily promote discounts and specials.
While the landing will highlight the bottles, we also want it to be interactive. This means clearly featuring widgets that link to our social media accounts. This means Facebook and Twitter icons along with and Instagram feed.
One other graphic to look in to is a "laundry basket" graphic that we can use for the checkout box. Basically, a checkout button that can somehow be related to detergent.