Wetfly is a manufacturer of fly fishing apparel, tackle, gear (flies, fly boxes, rods, reels, bags, kits, etc.) that is focused on the angler either just starting out in fly fishing or those who are seasoned in the sport. Wetfly carries a fun and lighthearted culture that resonates both with younger and older audiences. Illustrations may be used for apparel (t-shirts, hoodies, etc.), consumer goods (coozies, etc.), ad campaigns, tradeshow materials, publications, website sales, online retail sales, retailer merchandising fixtures, and other promotional materials. Wetfly strives to offer creative solutions to partners while separating itself apart from other manufacturers inasmuch as Wetfly looks for the next revolution in the sport. The angle of the company focuses on new and exciting methods of fishing, premium product, and bringing fly fishing to people in a fun and exciting way. The brand image is meant to be interesting, appealing, and thought-provoking which pushes creative design elements toward a more contemporary look. Some product names are “Element”, “Hydrogen1”, “Infinit1”. We lean toward a more “edgy” look that strays from the traditional (old guard) fly fishing art/images.