A Brand, right now we have a great naming but a very simple logo, that hasn’t really kicket in so far. We need a Brand, something people feel represented with, something that we can print on a shirt and they would wear it, something that they can get attached to, a two piece corporate identity that works with the naming alone but also has a strong visual logo in it.
What is really missing?
a Monogram, a monogram in addition to the naming. Something that add’s a little
vintage, class to it, maybe also some “national pride” a little Swiss.
What we don’t want?
No Hawaii flowers, that isn't us. No hawaii fonts. Pink, just because we target more girls/women. We are open for colours combination however.
What will we do with it?
Team uniforms, dry bags for the staff and the clients, new shirts, new station wrapping, new marketing strategy, that means new flyers, new posters etc.. Keep in mind, once you select the colour, color range, we work on the water, we need to be seen, out logotype needs to lock good on bright colours such as the yellow we use, reds, pinks etc..
The main colours, please try to give us a Pantone range else then RGB. Out main yellow can be changed, feel free to go for yellows that you think are more elegant.
The monogram should work as stand alone too.
If as part of the monogram you want to sketch a stand up paddler, i have added 2 pictures with the right position and look in for you to trace.
In Switzerland the letter format for mail is in 99% of the cases DIN A5, i find it very boring, but it is the norm here and it is productive to work with. But i will maybe order them coloured or printed matching the new Corporate identity, so go wild on this one, but keep in mind it should be an easy offset print.
I would love to have a fancy DIN-A4 design for Invoices else then for letter, as we basically don’t send letters at all, it would be much more useful to have a Invoice design/background template. I will add the basic Pages template we use right now.
If you have a great idea for sticker that would be very welcome.
Business card, standard size or below, nothing bigger. Skip round corners, that isn’t elegant. If you want to go Square try, why not.
If there are any questions please ask :)