Apex is owned by an eye doctor who also has a primary care practice. We found a need in our community for sports vision training and vision therapy, which is essentially physical therapy for the vision system.
We help aspiring, collegiate and professional athletes develop a visual edge on the competition and we help children and adults read and see more comfortably by improving their eye skills.
Our coaching impacts these two target audiences by improving the connection between the eyes and the brain. The result is improved academic and athletic performance and more comfortable overall vision.
Our focus is not on how far down the eye chart a client can read, but how their eyes interact with other body systems impacting eye hand coordination, balance, reading skills, target acquisition, peripheral vision, visual reaction time and multiple other skills
We're looking for a logo and brand design that appeals to athletes. Some words/concepts that should guide design are:
Clean Sharp Edges