1) Company name 'D P WILLIAMS' to be used within the design, as well as 'EST 1947' where appropriate
2) Design to incorporate 3 stockpiles of stone where possible (photo examples attached)
3) Colours to consider are red, dark red, grey, possibly a little yellow, and black or grey text. A variety of background options would also be great to see; white, pale yellow, red, grey
4) To ensure suitability for a letterhead design, the logo should also work when printed in greyscale/black & white
5) If submitting a textured design example shown on card or other office materials, please also include a standard digital version alongside it.
**I will be as responsive as possible with feedback and design refinements. Please message me if you have any questions.**
I've attached some photos of our current logo, as well as different versions that have been used over the years. As you can see they're quite dated now and we'd like to refresh the look of it somewhat, or even overhaul it completely.
We're looking to promote the heritage feel of the business, but at the same time want it to look professional and suitable for our industry sector. A quick Google image search of 'aggregate company logos uk' will show you what's currently being used by some of our competitors - we don't necessarily want to copy them, as doing things differently in terms of offering service & flexibility in a way that large (multi)national companies can't always match, has always been a strength of ours. However, they will hopefully help to give you some direction.
We like the idea of using stockpiles of stone such as those incorporated into the old design and the shape link to the letter W, but an updated version. Our company colours have always really been red & grey with yellow or pale yellow backgrounds, but I feel that the bright red can be a little too harsh so a deeper red or burgundy may look better alongside grey & maybe some black, possibly retaining the pale yellow background for business cards (I've also attached a photo of our current business card design). If incorporating yellow into the logo works, then feel free to try it out.
Thank you taking the time to consider our brief. I hope I've been clear in my explanations and ideas, but feel free to contact me with any questions or suggestions. We look forward to seeing some great designs!