conormcc avait besoin d'un nouveau design de logo & pack identité de marque et a lancé un concours sur 99designs.
Un gagnant a été sélectionné de 146 designs proposés par 33 designers freelance.
Empathy Test
Arguments are good, data is better.
At its core, we are looking at the scientific evidence base that can be used when companies (start-ups onwards) are looking to launch new products, services or experiences, and their need to know how the consumer is going to react to them in terms of thinking, feeling, and actual usage behaviour. For such questions, there's a tendency to rely on quite crude market research or simplistic user trials. Target audience is funded startups looking for their next round or funding for expansion.
We focus on deep neuroscience research and time-tested psychological principles. Our basic premise is that of helping companies to "space dock" their idea with the consumers minds.