Create an overarching brand with three sub-brands:
· Overarching Brand: Burke’s Complex
o Note – we are open to additional naming suggestions (i.e. Burke’s Sports Complex, Burke’s Studio, etc.)
o BTA: Tumbling, gymnastics and cheerleading (current logo attached)
o BKids: Kids zone and daycare (current logo attached)
o BCycle: Spin, health and wellness (current logo attached)
· Create a logo with “B” that can represent the entire facility, and stand alone on merchandise, etc.
o My maiden name was Burke but new married name is Demagistris so, if there is a way to creatively/subtly include a “D” in the “B” white-space, that would be very interesting to us or used behind the B.
· We like the BTA and BCycle logos currently
· Interested in more creative ways that BKids can be represented
In short, we are hoping to create a brand for the overall facility and then three sub-brands that can live on their own. We are open to all ideas!